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AdIntel AI
AI-powered campaign intelligence platform for media buyers
TypeScriptNext.jsAI AnalyticsMulti-Platform APIs
Overview
A campaign intelligence platform that consolidates ad performance data from Meta, Google, TikTok, and Taboola into one view, using AI to surface root causes of performance shifts and generate executive-ready briefs.
Problem
Media buyers manage campaigns across multiple ad platforms with no unified view, making it slow to spot underperformance and explain 'why' to stakeholders.
Solution
A single dashboard that pulls data across ad platforms, applies AI-driven root-cause analysis to performance changes, and auto-generates executive briefs and budget-optimization suggestions.
Architecture
- 1Ingestion layer normalizing data from Meta, Google, TikTok, and Taboola APIs into one schema
- 2Analysis layer detecting performance anomalies and attributing likely causes
- 3AI briefing layer summarizing findings into executive-ready reports
- 4Dashboard surfacing budget reallocation recommendations for winning campaigns
Technical Challenges
- Reconciling inconsistent metric definitions across four different ad platform APIs into one comparable schema.
- Generating root-cause explanations that are genuinely useful rather than generic AI-written summaries.
Results
- Consolidates four ad platforms' data into a single AI-analyzed view for faster campaign decisions.